Agent Provocateur Story
Company Headquarters: London, England
Twenty years ago, called a “spy” (Agent Provocateur, referred to as AP) of the women’s underwear store in London, Broadwick Street, SOHO area of the opening. AP window display is a tempting, wearing bright tights to put on a variety of models is the position to the imagination. However, a similar operation with the nearby retailers of different commodities, AP soon for its approachable style (definitely not cheap Oh, poor quality!) And high-quality clothing to establish a certain degree of visibility.
Now, the agent (Agent Provocateur) in the United Kingdom already has four stores and two franchise stores were opened in the United States 2, and this year in Moscow, Dublin, Dubai and North America and Southeast Asia has not been made public two new cities代销店by 5. However, AP and even the development of the brand than the expansion of its retail space even faster. The end of last year in March, and its turnover has exceeded eight million pounds last year and the year before the turnover of 4.4 million, respectively, and three million pounds. Moreover, these figures are limited to clothes and additional accessories. August 2000, the company is also the name of the company as an independent AP perfume launched only a year to create a 1.5 million pounds of sales.
AP production philosophy is very simple, that is, to create a “From the hands of designers, innovative high-quality women’s underwear, with stimulation, temptation and stimulate the function and their partners.” Up to now, AP is still on its cloth the source and the fabric of the place of processing for the garment tight-lipped. However, reportedly, AP Leicestershire has saved the deteriorating a corset factory, because the AP for their products once again the fashion label affixed. “Our partners, including some British companies, and many French companies, we are starting a company and Morocco have some business dealings,” Serena Reese said.
AP customers most frequently purchased products are short underwear next to the skin, starting at 25 pounds, as well as the matching bra, £ 45 starts. Customers in the short underwear and bra on the average cost of 70 pounds and 90 pounds, but to buy, including stockings, garter and other clothes, including a few sets, they may need to pay more than 200 pounds. AP in accordance with the specifications, by Paris House of Worth the production company’s tight underwear to go high-end line, the price per item can be as high as 600 pounds.
AP has just been formed, I have derided the United Kingdom through the serious mechanical and won a high reputation, is one of the most famous advertising phrase: “less M & S, more S & M.” However, in 1999, spy (Agent Provocateur) are the ultimate and Marks & Spencer (Marks & Spencer) in hand, agreed to the design of a high-end chain called “Sharon Ross” (Salon Rose) series of women’s underwear. From Martha Carroll • Richardson (Carol Richardson) said: “AP is very involved in the designer, from the lace to the fabric color, they must be involved in every detail.” She also added that this product line is still very popular and there are new products come out regularly.
